Food & Drink Innovation Network ? TROPICAL SUN UNVEILS NEW ...

February 11th, 2013

Tropical Sun Foods has added a new range of Caribbean soup mixes to its?repertoire, aimed at offering consumers a more exotic taste, which can be?tailored to suit a variety of everyday meal occasions.

The range includes a Chicken Noodle Soup, Cock Noodle Soup, Vegetable Noodle Soup, Pumpkin Noodle Soup and Fish?Tea Soup.

The brand?s new soups are designed to be easy to make and are traditionally enjoyed in the?Caribbean as a soup base, to which any number of meats or vegetables can be added to suit?any occasion or palate.

Tropical Sun?s soup mixes can be eaten as a snack,?as stock for broths and stews, or as a meal accompaniment.

The new soups are designed to be easy to make

Available in sachets, each soup?provides a portion for one person, or can work as a starter for two.

The new range aims to meet a growing demand by consumers for a more filling and adventurous?alternative to traditional soup offerings.

Research suggests 44%1 of shoppers are continuing?to look for new and interesting offerings, particularly from the ethnic foods category.

The?launch is being supported with PoS and a consumer awareness campaign.

The Caribbean food market has enjoyed a 15% year-on-year growth, with?Tropical Sun continuing to outperform the segment at 20% year-on-year growth.

Tropical Sun brand manager Jag Singh said:

?Our new soups tick several important boxes that are winners with consumers.

?They taste?great, are authentically Caribbean, are easy to make and consumers can tailor them to suit?any particular meal occasion.

?They offer versatility to the shopper whilst creating multiple-sell opportunities for the retailer.

?For example, if a consumer were looking for a filling soup,?something ?ethnic? or new, or inspiration for something more substantial like a broth or stew,?any one of the soup mixes from our range would be perfect.?

?We advise retailers to ensure that the range is prominently positioned in-store to capture?the shoppers? attention.

?Retailers should also set up a display feature near the till point, so?that regular customers are aware of the new launch, and can drive greater levels of impulse?purchase.?

Individual sachets RRP at 69p and come in cartons of 12.

Products include:

• Chicken Noodle Soup
• Cock Noodle Soup
• Vegetable Noodle Soup 45g
• Pumpkin Noodle Soup
• Fish Tea Soup

Source: http://www.fdin.org.uk/2013/02/tropical-sun-unveils-new-caribbean-soup-range/

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