Facebook Credits About to Grow Up?. Fast

Although introduced in 2009, we?ve only seen glimpses of what Facebook Credits will become when it grows up, and Facebook is about to kick off the training wheels. So far, Facebook has done little to promote the virtual currency of Facebook Credits and it?s been used almost entirely in social gaming. But even with this limited exposure and promotion, Facebook Credits? fees already represents $557 Million in revenue or 15 percent of Facebook?s entire 2011 revenue. Even more remarkable is that less than two percent of Facebook users bought virtual goods with Facebook Credits in 2011, yet it still represented 15 percent of Facebook?s revenue, primarily from just one vertical ? social gaming. One vertical and two percent of members represented 15 percent of Facebook?s 2011 revenue!

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